Since the emergence of website feedback, online survey software and questionnaire tools take evolved into something entirely different. Having started as a solution more in the realm of traditional survey tools with long lists of questions and anonymous respondents, online survey software have somehow managed to stay 'in fashion' amongst online marketers. This ongoing popularity is, of form, also attributed to the fact that online survey software is a uncomplicated and like shooting fish in a barrel way to go in touch with a targeted audition and get together user feedback.


Post updated: April 2022


So what tin can we learn from online survey software and questionnaire tools? At that place are several reasons businesses send out online surveys, including:

  • Gathering product feedback
  • Conducting market research
  • Obtaining feedback on customer service
  • Measuring customer and employee satisfaction

Notation: In addition to the possibilities mentioned above, you tin apparently conduct a survey amongst your website visitors and gather feedback about how your digital channels are performing (i.due east. website, mobile app or email campaigns). A good instance of this is Mopinion All-In-Ane User Feedback Software. Notwithstanding, these types of solutions get much farther than surveying and are capable of gathering more in-depth and in-the-moment insights into processes like the online journey. They also leverage intuitive and customisable dashboards that enable users to easily digest and act upon incoming feedback data.

But let'southward get back to online survey software…

Which online survey software or questionnaire tool is right for you?

Picking a suitable online survey software or questionnaire tool for your business can be quite tricky – especially considering many of these tools seem to provide many of the same features. In that location are likewise some distinctions between the features you receive with the paid version versus the free version. Here'southward what to look out for…

Typically, paid versions of online survey software offer added capabilities such as:

  • Survey logic – paid tools often provide the selection to add together a follow upwardly question. This is based on the answer you've provided to the previous question. This is also referred to as question routing.
  • Consign data – There are several tools that won't let yous to consign your survey data – unless you start using the paid version.
  • Custom logo – Looking to get rid of the survey tool's logo and make it your own? With nigh paid versions this is possible.
  • More question types – Although gratis survey tools offering plenty of question types, including multiple pick, ratings, drop-downs and radio buttons, paid versions tend to offer even more.

In this weblog, we volition compare some of the most pop and well-known online survey software and questionnaire tools to make your decision making process just a niggling bit easier.


Let'due south become started…

1. Typeform

Typeform online survey software
Source: Typeform

Typeform is an online survey software with a very user-friendly interface that allows users to put surveys together themselves. As a respondent, the process of filling in a survey goes quite smoothly. The free version of Typeform includes free features such as unlimited questions and answers, data export options, custom-designed themes as well equally readily-fabricated templates and basic reporting features.

Website: www.typeform.com

two. Feedier

Feedier online survey Software
Source: Feedier

Feedier is an attainable survey platform that lets teams go instant clarity on their users' experiences and future needs. Create playful surveys that can be automated and sent out at key touchpoints. Feedier's dashboard lets you lot group private feedback into live journeys. Validate key decisions using easy-to-share visual reports that connect with your existing workflows. Integrate your surveys into your website or app by generating embedded lawmaking or share it with email/SMS campaign to your audience.

Website: world wide web.feedier.com

3. HubSpot

Mopinion: Top 21 Best Online Survey Software - HubSpot-Feedback
Source: HubSpot
HubSpot's out-of-the-box survey tools make information technology easy to capture qualitative and quantitative feedback then you tin sympathise your customers better. With HubSpot, you tin create and deliver surveys via email and on your website. The tool will besides assist you choose the correct format for your survey and rail your surveys then y'all tin improve your customer experience over time.

Utilize a Net Promoter Score (NPS) survey to mensurate customer loyalty over time, ship Customer Endeavor Score (CES) surveys to understand how easy it is for customers to get the support they need, or distribute customer satisfaction (CSAT) surveys to empathize how satisfied customers are after dissimilar points in the customer journey. Moreover, continue track of all your customer feedback in a single dashboard so your whole team tin monitor changes in customer satisfaction over time.

Website: www.hubspot.com

4. SurveyMonkey

SurveyMonkey online survey software
Source: SurveyMonkey

One of the more than well-known online survey software and questionnaire tools, SurveyMonkey is used by millions of business all over the world. It provides its users with 15 dissimilar types of survey questions (including multiple choice, open comments and Likert scales). This tool is perfect for one-off surveys, however this makes it less suitable in terms of measuring overall satisfaction or re-surveying customers again after a sure period of time.

5. Crowdsignal

Mopinion: Top 21 Best Online Survey Software and Questionnaire Tools - Crowdsignal
Source: Crowdsignal

Crowdsignal (previously PollDaddy) is an online survey software that allows users to conduct surveys in two dissimilar ways: by embedding surveys on their website or inviting respondents via e-mail. Once the data is collected, you can create filters to analyse the data and share information technology in reports. This is washed using raw data export with programmes such as Excel, PDF, CSV, Google Docs and XML. The results of these surveys can all be viewed in real-fourth dimension.

Website: www.crowdsignal.com

6. Qualtrics

Qualtrics online survey software
Source: Qualtrics

Qualtrics is an online survey software and questionnaire tool that somewhat pushes the boundaries of traditional surveys. It offers nearly 100+ question types, several readily made survey templates besides as features such as display logic, email triggers and logic branching. Included in its real-time spider web reports, users can cull from over 30 unlike graph types and consign results to CSV or SPSS.

7. Alchemer

Online Survey Software and Questionnaire Tool - Alchemer
Source: Alchemer

Alchemer (formerly SurveyGizmo) is like to SurveyMonkey in terms of inviting respondents and customisation possibilities. What sets this online survey software apart, however, is that information technology is more attractive in terms of the look and feel of the survey than SurveyMonkey. It also offers nearly 100 different question types that can all be customised to the user's liking. Additionally, users can configure their own surveys quickly and easily.

Website: www.alchemer.com

eight. GetFeedback

Mopinion: Top 21 Best Online Survey Software and Questionnaire Tools - GetFeedback
Source: GetFeedback

With GetFeedback, users tin easily build branded surveys using elevate & driblet and a number of different personalisation features. Information technology is also flexible in that it adapts to virtually every platform that is used to distribute surveys. You can also integrate this tool with SalesForce, pregnant the results of the surveys are too visible in your SalesForce dashboard.

9. QuestionPro

Mopinion: Top 21 Best Online Survey Software and Questionnaire Tools - Question Pro
Source: QuestionPro

QuestionPro is a spider web-based survey application intended for minor and medium-sized companies. This survey software enables companies to easily create online polls and surveys. They offering multiple survey templates and over 30 different question types. In terms of deployment, surveys can exist sent out to respondents via email or to target visitors via integrated popups.

Website: world wide web.questionpro.com

10. Google Forms

Google forms online survey
Source: Google Forms

Google Forms is a gratuitous online survey software and questionnaire tool that allows its users to quickly and easily put together surveys via a drag & drop interface. In terms of pattern, these surveys can exist entirely customised. The tool provides you lot with existent-time response info and charts. This data can likewise exist connected with other Google products.

Website: www.google.com

11. Qualaroo by ProProfs

Qualaroo online survey
Source: Qualaroo

Qualaroo – which was recently acquired by ProProfs – is an online survey software with which users can create easy and accessible surveys. These surveys usually appear at the lesser of your screen in a widget. You tin can hands behave polls amongst your visitors and inquire short and elementary questions. It as well includes a question library that tin exist used to grade the basis for your survey questions.

12. Pulse Insights

Pulse Insights online survey software
Source: Pulse Insights

Pulse Insights is comparable to other online survey software and questionnaire tools such equally Qualaroo and Survicate. Using a micro survey platform, Pulse Insights collects data from your visitors in a very simple manner. This tool is too capable of integrating responses from surveys into other tools such as web analytics, A/B testing, CRM and DMP.

Website: www.pulseinsights.com

thirteen. Survicate

Mopinion: Best Online Survey Software and Questionnaire Tools - Survicate
Source: Survicate

Survicate allows users to trigger targeted surveys beyond various locations of their website. Users tin can besides send out electronic mail questionnaires to different customers. In terms of creating these surveys, Survicate offers a library of predefined surveys that user can cull from. This survey tool also includes dashboarding capabilities, NPS analysis, and CSV and XLS exporting options.

Website: www.survicate.com

xiv. AskNicely

Mopinion: Top 21 Best Online Survey Software and Questionnaire Tools - AskNicely
Source: AskNicely

AskNicely is an online survey software that collects feedback daily using ane-off surveys. This software tin exist integrated with your own CRM so that you can ready regular samplings or fast surveys and respond directly from your CRM. This tool, withal focuses mainly on NPS.

Website: www.asknicely.com

fifteen. Retently

Retently online survey software
Source: Retently

Retently is a Net Promoter Score® survey software created for businesses of all sizes. This online survey software has a lot of bully features such as audience segmentation, custom survey creation, and multi-channel survey collection. With Retently, users can too automate their campaigns by setting upward their survey and programming when the program should send the survey to their target audience.

Website: www.retently.com

16. Responster

Mopinion: Top 21 Best Online Survey Software and Questionnaire Tools - Responster
Source: Responster

Responster is an online survey software and questionnaire tool that is mainly catered to mobile app users as it is responsive to screensize. This piece of cake-to-use tool is costless, nonetheless if you desire to create branded surveys with your ain logo, background and colours you lot'll need to upgrade to the Responster Plus packet. Keep in mind with the free package, your question formats are limited, however you can make use of their question logic feature which gives deeper insights into the questions being asked.

Website: www.responster.com

17. Confirmit

Confirmit online survey software
Source: Confirmit

Confirmit is an online survey software that was created specifically for market research agencies and other research personnel. Users can easily customise their surveys, consign data and analyse results in tables and charts. You tin also program the written report, integrate all sorts of boosted tools, collect data, prepare quick reports, and even translate links in an easy to employ Confirmit Translator module. Information technology can also exist used for Employee Engagement. The only setback with this tool is that it's a flake dated (i.eastward. lacks UI updates).

Website: www.confirmit.com

eighteen. KwikSurveys

KwikSurveys online survey software
Source: KwikSurveys

Online survey maker, KwikSurveys offers 30+ templates for surveys, nevertheless they cannot be customised for your brand. The KwikSurveys dashboard is especially easy to navigate and surveys tin exist created using a unproblematic drag-and-drop editor. You cannot create open answer questions, still. Results tin can be exported using multiple file types or analysed within the softwaer in real-fourth dimension. The software also offers division and comparing features whereby y'all can identify trends within your information.

Website: www.kwiksurveys.com

19. Survey Nuts

Mopinion: Top 21 Best Online Survey Software and Questionnaire Tools - SurveyNuts
Source: Survey Nuts

With Survey Nuts, users are initially presented with three bare questions that tin exist filled in and customised before adding more than, if needed. This can all be done before even creating an account with Survey Basics. Once yous are finished created your survey you will add your email accost at the bottom and Survey Nuts will save the survey, create an account and give you the link to your survey.

Website: www.surveynuts.com

xx. Survey Planet

SurveyPlanet online survey software
Source: Survey Planet

Survey Planet is a questionnaire tool that includes custom themes, pre-written question (which tin be combined with your own) and a responsive layout. In improver, users can make use of question branching and multiple languages. While creating a survey, you tin simultaneously preview a alive copy of your survey on the same page. Survey Planet offers both a free and paid plan.

Website: www.surveyplanet.com

21. SoGoSurvey

Mopinion: Top 21 Best Online Survey Software and Questionnaire Tools - SogoSurvey
Source: SoGoSurvey

SoGoSurvey is an enterprise-grade survey software that is very easy to use. Users tin choose from a wide variety of survey templates or 'survey banks' as they refer to them. Y'all tin can likewise manipulate the type of questions you want to enquire based on Net Promoter Score (NPS), demographics and text. Survey invites can be distributed and tracked via email or social media likewise.

Website: www.sogosurvey.com


Selecting an online survey software/questionnaire tool fit for your business…

There are hundreds of different online survey software and questionnaire tools bachelor on the market today. Each of these tools is uniquely suited for dissimilar kinds of businesses. That is why it'south important to be aware of your options.

If you're looking for a tool that combines these surveying capabilities together with more in-depth customer feedback analytics and information exploration, it might also be worth your while to consider Mopinion's solution.

Mopinion

Mopinion is an all-in-one userr feedback software that not but makes use of online surveys, it also takes feedback one footstep farther and offers in-depth analysis opportunities for its users. With existent-time data visualisation in customisable dashboards and charts, users are able to quickly and efficiently digest large sums of feedback data on all their digital channels including (website, mobile apps and email). Our 'one-stop shop' offers:

  • Feedback forms (passive and active) for all your digital channels
  • Visual Feedback
  • More complex surveys that include question routing
  • In-depth analysis, including text analytics, sentiment assay, smart labeling, etc.
  • Advanced data visualisation with in-chart filtering and customisable dashboards
  • Seamless data exploration
  • Advanced action direction

I hope this article has given you some inspiration in choosing the online survey software or questionnaire tool that is correct for your business organisation. If y'all have any suggestions or know of other online survey software or questionnaire tools, delight experience free to send them over via the feedback class below!